CEO of Facebook Mark
Zuckerberg posted on his wall, to clarify why he purchased WhatsApp. Check letter
of Mark Zuckerberg which is posted on Facebook,
Facebook already know that
day by day from around the world smart phone users are increases and almost all
people using internet on regular basis. Another reason is people are always gives
first priority to free services so instead to purchase different limited SMS
package WhatsApp is the first and foremost choice of every people so they have
to use WhatsApp for better chatting and messaging services. Currently WhatsApp
has created wide marketplace in all over the world, so it has huge customers or
user base. Because of these reasons Facebook at end of point to bought WhatsApp
in very huge price.
Facebook already knows
that launching new product in market in any field and create brand name in all
around the world and specially to cover smart phone users market is very much
difficult and time investing goals, and after that it has not give any surety
and security. So Facebook or most popular brands are almost try to takeover
other popular companies and combine it in own company but they never change
name of brand because they know the Goodwill of established products with distributed
with huge customer or user base.
Currently WhatsApp is
working on theme to provide free services for one year then it becomes chargeable
by some of nominal price. But currently many Smartphone users are using it completely
free through uninstalling and reinstalling WhatsApp app in their Smart Phones
and other gadgets (Such as Tablets, i-Pad, i-Pod, etc…)
May be after purchasing WhatsApp
in future Facebook make it fully paid or fully free for all users and we all
know when some popular products become habit for all it takes very long time to
reduce their user base and if any substitute product is launched in market so
they need enough time to prove their brand name and create huge user base.
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